H&T’s founder Yannis Michaelides acquired a driving passion for tourism while working in the UK, but his vision for new directions in tourism  was nurtured at the University of San Francisco. Studying and working in a city of such great cultural diversity opened up his horizons and widened his outlook. For the last 20 years he has been operating H&T out of Athens, Greece, practicing innovative strategies in destination marketing and branding.

Yannis Michaelides


Yannis holds an MBA degree in marketing from the University of San Francisco. His career began in 1990, working for the renowned UK consulting firm Halcrow. Between 1991-1994, while living and studying in San Francsico, he became involved in several hospitality and tourism projects, acquiring valuable experience for his future pursuits. He moved back to Greece and worked as sales & marketing director for major Greek international hotel chains, including Best Western, Small Luxury Hotels of the World and Sοfitel-Accor Group. In 2000 he founded H&T, an award-winning specialized agency in destination marketing & branding. Yannis is a frequent keynote speaker and an experienced lecturer. He also served on the Board of Directors of the Society of International Travel Executives (SITE) – Greek Chapter (2007-09).

Welcome to H&T’s Beyond Tourism World