Yannis holds an MBA degree in marketing from the University of San Francisco. His career began in 1990, working for the renowned UK consulting firm Halcrow. Between 1991-1994, while living and studying in San Francsico, he became involved in several hospitality and tourism projects, acquiring valuable experience for his future pursuits. He moved back to Greece and worked as sales & marketing director for major Greek international hotel chains, including Best Western, Small Luxury Hotels of the World and Sοfitel-Accor Group. In 2000 he founded H&T, an award-winning specialized agency in destination marketing & branding. Yannis is a frequent keynote speaker and an experienced lecturer. He also served on the Board of Directors of the Society of International Travel Executives (SITE) – Greek Chapter (2007-09).