• Brand Identity study and tagline, Lesvos island 2017-18 Lesvos witnessed a dramatic decrease in international tourism arrivals, as the refugee crisis impacted very negatively on its brand image.  To c...

  • Huffington Post – Greece. “What is really at stake in place – destination brand ?”  Translation is on the way……. currently available only in Greek....

  • All place or destination brand experts will tell you that a brand is not just a logo and a tagline. Although they are absolutely right, Milton Glaser, who created I ❤ NY back in 1976, could pos...