15 Mar Destination & place brand workshop – Kelley School of Business, Indiana University (top 25 business school by Forbes and Economist) – Athens 2019.
A bright group of business students reviewed highly acclaimed destination and place brands and identified flaws that define the younger generation’s view on branding
#thinkbeyondtourism #brandvalues #consistency #trademark
- speaker knowledgeable and effective 87% excellent
- workshop overall degree of satisfaction 96% very satisfied
- importance of the topic in your business career 92% very important/important
comments – very personable, engaging and interactive – very happy to have watched this presentation – learned a lot – loved the interactive nature of the presentation – great valuable info – – you are emotionally connected with what you are saying – really touched by your speech on your and our generation – really very informative – amazing information and really interesting