29 Nov Think Beyond your Competitors
All place or destination brand experts will tell you that a brand is not just a logo and a tagline. Although they are absolutely right, Milton Glaser, who created I ❤ NY back in 1976, could possibly object. There is a whole story behind that logo and what it was able to accomplish for New York City. Apart from Glazer’s cleverly applied emotional approach and trillions of T-shirts sold, H&T thinks that his greatest success was the high level of appeal I ❤ NY was able to achieve worldwide. As an idea it has since been used by thousands of private companies and its core concept has been applied in countless cases of national or regional destination brand logos.
Aim High & Dare to Challenge the Most Successful
Capture the world’s attention