One of the most critical strategic approaches of H&T’s work
is detailed and in-dept analysis.

 

“Great things are done by a series of small things brought together”
Vincent Van Gogh

 

 

 

This approach, along with our passion,
leads to making visionary thinking real.
Brand – Branding projects
Destination web projects
Tourism or Destination Marketing projects
Destination Rebranding

Destination Rebranding

 Lesvos island (2017-2018)

Key issue

How to showcase local friendliness toward refugees by sending  a strong message to the world

 

National & local media headlines
“Impressive consensus for Lesvos new tourism brand”

“A new era is starting for Lesvos tourism”
“total acceptance of the new Lesvos brand”

Destination Brand Evaluation

Destination Brand Evaluation

Tourism development action plan 

Thassos island (2017-18)

 

The power of co-branding


Media: “the most revealing presentation for Thassos island”

Brand project ranked first for Thassos new tourism vision

Destination Brand Innovation

Destination Brand Innovation

 Lefkada islands (2016-17)

 

Brand identity study, brand name change,
logo and tagline

 

Tourism Awards 2017
First destination brand award 
ever in Greece

Air Route Development

Air Route Development

 Aktio Airport 
Tourism organizations of catchment area (2013-2014)

 

First ever implementation of destination marketing & branding strategies for new air connections 

 

Top 5 airport 2014 -2017
Tourism Awards 2015
Best tourism practices 2015

Destination brand Mt Olympus

Destination brand Mt Olympus

 Destination brand initiative by  OLKIS private tourism cluster (2014)
Brand identity study and tagline

 

Key issue
How to use this world-renowned brand name and to remind the world of its authentic origin  

Branding Tourism Cluster

Branding Tourism Cluster

 OLKIS private tourism cluster (2011-14)

 

Market research, Marketing Plan
Branding, website   

 

The project was also coordinated by 
Lozere Tourism Organization (France)   

Destination marketing and<br />
branding strategy

Destination marketing and
branding strategy

 Western Greece Region (2008-2009)

 

Key projects
Tourism Awards & website 

 

First regional tourism awards in Greece aiming to endorse and motivate best public and private tourism practices   

Destination management,market research & website

Destination management,market research & website

 Naxos Island (2004 – 2009)

 

Key projects
Web & DMO feasibility study 

 

Proposed DMO funding through revenues generated by innovative services 

Destination web portal

Destination web portal

 Athens-Attica Region (2004-2007)

Post-Olympic Games promotion  

 

Web strategy & content

 

 Gold Medal Award for overall web content
Team member of the Leo Burnett consortium

Destination marketing strategy<br />
and branding

Destination marketing strategy
and branding

 Athens-Attica Region (2004-2007)

Post-Olympic Games promotion  

 

Strategy, collateral materials, brand logo convention bureau, press office, international exhibitions etc.

  

 Team member of the Leo Burnett consortium

Benchmarking study<br />
Athens Airport

Benchmarking study
Athens Airport

  Consortium of Athens-Attica

Associations (2004)

 

Key issue

Airport pricing policy effects in passengers arrivals and new air connections

 

Invited to present outcomes by the Minister of  Tourism and the National Tourism Board

Branding an island cluster

Branding an island cluster

 Saronic islands (2001-3)

Destination Management Study 

 

Key issue

 

Branding a cluster of islands is way more effective and efficient than branding individual islands 

Destination marketing and management

Destination marketing and management

 Poros island (2000-4)

 

Key project 

 

First ever strategic implementation of third party  publicity
(vs print-radio-TV ads)